eCommerce 101: The 6 Models of eCommerce Businesses

Electronic commerce, or ecommerce, is the selling and buying of goods and services over the internet. From online payment encryption to mobile shopping, ecommerce covers a wide range of systems, data and tools for both online sellers and buyers.

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1.B2C (Business-to-Consumer)

B2C encompasses online transactions made between a consumer and business. This is actually one of the most widely utilized sales models in the ecommerce world. When you purchase shoes from an online store, you are engaging in a B2C transaction.

2.C2C (Consumer-to-Consumer)

C2C is the oldest ecommerce business model. Customer-to-customer pertains to the sale of services and products between customers

3.B2B (Business-to-Business)

B2B ecommerce refers to the sales that happen between companies, like retailers, wholesalers and manufacturers. This kind of ecommerce is not really consumer-facing, and takes place only between business entities.

4.C2B (Consumer-to-Business)

This reverses the model of traditional ecommerce. C2B means individual customers make their services and products available for many business buyers.

5.B2A (Business-to-Administration)

B2A covers all the transactions that take place between administrations and online businesses.

6.C2A (Consumer-to-Administration)

In C2A, consumers are selling online services and products to an administration. It can also include transactions such as online tax preparation and online consulting for education.