Do you know what factor separates the top hosting companies from the mediocre ones? Server uptime. This is a measure of how long a particular hosting provider’s servers are running to provide web hosting services to their clients.
As a website owner, it is vital that you go with companies that are able to promise you at least 98% server uptime. But, because this is one thing that most people are looking for in a hosting provider, some companies would lie about their statistics just to lure customers into their venture. Fortunately, there are now independent websites that you can use to help track server uptimes from various hosting companies.
Today, I am going to provide you with all of the information that you need to know about web hosting server uptime.
Why is Server Uptime So Important?
According to a report that was published by SEMrush not too long ago, 88% of online users are most likely will never return to a website if they come across it as an inaccessible page. If you are running an online store and it goes down even for just 2 minutes, you could potentially lose at least 5% of your revenues during that day.
Server uptime is important mainly because an inaccessible website will be deemed untrustworthy. And, if search engines find out that your webpage is constantly down, you will get penalized for it by lowering your page rankings considerably.
Now, when looking for server uptime rates, 99% service reliability is the industry standard, but you will quickly find out that that is actually not a specific thing.
You see, even if the server was running 99% of the time if you translate it to minutes or hours, you could still experience potentially higher downtimes than you might have expected. Always remember that even just a minute that passes by that people cannot access your website could be a huge blow on your website’s reputation (and yours).
What Are Uptime Guarantees?
Hosting companies know that money can potentially be lost if their clients’ websites go down due to a problem with their servers or facilities or whatnot. That is why most of them would provide you with an uptime guarantee as a selling point.
For those of you who do not know, a server uptime guarantee is mainly a sort of compensation given to clients as a means of paying you whenever your website goes down because of a problem on the host’s side. As tempting as it may seem, do not readily fall for it. Always read the fine print before signing up. Let me explain.
There are some hosting companies that would not give you compensation if their servers are down for scheduled maintenance (although some of them do). In addition, the compensation that might be given to you may be so insignificant compared to your usual daily revenue when your site is up and running. Before going for a hosting company, always read and understand the terms written on their terms of service.